They spoke with accumulated sales of self-employed sotck, liquidity shortages, unpaid bills, lack of access to credit, SMEs and self-talk with the fall in consumption, credit default insurance. According to the chamber of commerce for 95% of SMEs paid late and in a critical situation arising from the default.
But ... what the key to prevent the bankruptcy of our business? All situations start illiquidity with some signs, when observed to act, if we sit waiting for loan administration taps open or public pay bills, we will die waiting. We must act, to change the main priorities of the business and if, once again to develop a SWOT analysis, new products, new targets, into a particular niche. But how? How to find it? Although there is no magic bullet or operating procedures to follow, the first key is to act immediately. No time to lose, we know what we do, that they are demanding and have to see how we get what we do for one of the expansion. The decision by trial and error that keep business moving and use the means available, powerful communications tools, marketing promotions and no capital expenditure, technology and social networking can be a great ally of the company.
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